Southwest Florida Business Today (SWFBT) is a multi-platform business communications company that includes a nationally recognized niche newspaper now in its ninth year of publication.
Our locally-focused business communications company seeks the details “behind the headlines” and local “news you can use.” SWFBT specifically targets information important to business people operating in Southwest Florida, defined as Lee, Collier and Charlotte Counties, most of it not published anywhere else.
Our goal is truly simple: to be the best business information resource in-print and online for the business community of Southwest Florida. SWFBT is the only business communications company in the area focused solely on this region’s business community.
SWFBT was nominated in both 2012 and 2013 for the Small Business Development Center’s “Entrepreneur of the Year” award. In 2010, SWFBT received national recognition from the 3000-member Association of Free Community Papers (AFCP) for the second year in a row as the “Most Improved News Publication.” In 2009 AFCP also awarded SWFBT “Best In Show.” In 2008 SWFBT was nominated for the Ft. Myers Chamber of Commerce “Small Business of the Year.”
The newspaper is direct-delivered to business decision makers. If you want to reach this target market, we deliver your business, via your marketing message, directly to them. Print distribution is currently in Fort Myers, Naples, Cape Coral, Estero and Bonita Springs. Zoning and product dissemination is available through our print delivery system. SWFBT also offers a variety of digital targeting opportunities.
Total print distribution is 6000 businesses: that’s almost 25,000 readers. SWFBT is also online with our newly re-designed and regularly updated website: swfloridabusinesstoday.com where we are providing content that is completely different from the print publication. The newspaper is also available digitally there. You can also follow us LinkedIn, Facebook and Twitter.
IF YOU ARE TARGETING THE LOCAL BUSINESS COMMUNITY, SWFBT IS THE PERFECT ADDITION TO YOUR MARKETING MIX. SWFBT HAS ADVERTISING PACKAGES TO MEET ANY BUDGET.