Kitson & Partners has named real estate industry professional Laura Johnston Keller as senior vice president of marketing and sales for Babcock Ranch, the world’s first solar-powered town, located just northeast of Fort Myers on State Road 31.
Keller is responsible for developing and implementing the strategic marketing plan for Babcock Ranch, promoting sales for the town’s homebuilders, and managing parcel sales for future neighborhoods.
Keller joins Babcock Ranch with 25 years in marketing, public relations and publishing, including executive positions with both publicly traded and privately owned homebuilding and development companies. An Iowa native, Keller is a graduate of Barry University.
Babcock Ranch was created by Kitson & Partners with respect for the natural environment and the philosophy that smart growth and sustainability work hand in hand. Half of the town’s 18,000-acre footprint is set aside as greenways, parks and expansive lakes, providing recreation and scenic backdrops for Babcock Ranch’s homes and the Founder’s Square downtown district.
Emphasizing a front-porch lifestyle to nurture a sense of community, Babcock Ranch promotes healthy living through a walkable community plan, 50 miles of planned biking and hiking trails, interconnected lakes for paddling enthusiasts, a robust calendar of exercise classes, and a health and wellness center operated by Lee Health at Founder’s Square scheduled to open in April, with health club facilities, nutrition counseling, therapeutic services, and medical offices opening in the summer.
Table & Tap restaurant, Slater’s Goods and Provisions, Square Scoops Coffee & Creamery, Curry Creek Outfitters, and Babcock Neighborhood School welcomed the greater community to Founder’s Square even before the arrival of the town’s first residents in early January. A sprawling downtown park offers a lakefront bandshell, boardwalk, covered pavilions, and charging stations for electronics, including cars. An autonomous shuttle – part of the town’s mobility plan – provides transportation between homes and Founder’s Square.
Babcock Ranch has seven homebuilders offering more than 50 floor plans including twin villas, cottages, single-family executive, manor and custom homes featuring one- and two-story designs, two to six bedrooms, and 1,400 to 4,761 square feet of living space. Priced from the $190,000s, homes appeal to young millennials, families, empty nesters and retirees alike. Homes are built to Florida Green Building Coalition standards, emphasizing energy and water conservation, and offer a full gigabyte of fiber-optic connectivity.
More than 30 model and spec homes are now open or under construction by Castle Harbour Homes, Florida Lifestyle Homes, Fox Premier Builders, Homes by Towne, Lennar, Pulte and Stock Classic Homes. Many models are open for viewing daily.
For more information about Southwest Florida’s new hometown, visit the Discovery Center at 42850 Crescent Loop in Babcock Ranch, call 877-709-6620, or visit www.BabcockRanch.com.