BB&T Insurance Holdings, Inc., a subsidiary of BB&T Corp., announced a rebranding for its BB&T Insurance Services retail broker.
BB&T Insurance Services began doing business as McGriff Insurance Services June 25. This includes BB&T-Oswald Trippe and Company. The new name comes from affiliate McGriff, Seibels & Williams, which provides property and casualty insurance, employee benefits, life and pension plans, financial services and surety products, as well as specialty insurance programs. BB&T Insurance Services of California and BridgeTrust Title are not included in this initial rebranding.
“Since our founding in 1922, BB&T Insurance has never wavered in our commitment to provide highly personalized client service,” said David Pruett, vice chairman and CEO of BB&T Insurance Services. “The McGriff name goes back to 1886, and we are excited to build on the brand equity and long-standing recognition associated with this industry leader while remaining committed to the outstanding client service we have provided for years.”
Pruett added with the acquisition of Regions Insurance Group the timing was right for the name change. “The combined company will have even greater client-facing resources and industry knowledge under a single united brand that is recognized and respected by the insurance industry and clients,” he said.
Expanded client services include business and individual insurance, employee benefits, risk management with specialty offerings in agribusiness, construction, behavioral health care, architecture and engineering, and entertainment. The brand transition will include a new logo with an updated version of the McGriff name, as well as an updated color palette, fonts and other design elements.
The rebranding is occurring just prior to the close of the acquisition of Regions Insurance Group, which has 31 offices across the Southeast, Texas and Indiana. BB&T Insurance Services announced plans last month to acquire Regions Insurance and expects to complete the deal in early third quarter.