Bruno Air Conditioning has introduced the company’s evolved corporate brand, logo and positioning line. The new brand reflects the progression of the company, as well as its vision for the future.
Now known as Bruno Total Home Performance, the new brand keeps the founder, Louis Bruno’s, well-known last name and encompasses the full service offering the company provides, including the addition of electrical, plumbing, select general contracting, roofing and storm protection services. Due to numerous customer requests, the expansion of services came to fruition and was made possible by recent acquisitions, including like businesses leadership teams.
“Initially, we were just going to expand electric and plumbing, but on the heels of Hurricane Irma, so many of our long-standing customers were calling and asking for help, we are simply answering that call with a full line of services,” said Bruno.
Capturing what the company stands for, the logo incorporates the evolved name and the company’s trademark bright yellow, which is on its fleet of over 135 trucks and encased in an outline of a house that includes the new positioning line, “Our Name Means Everything.” The revamped visual identity presents the company as forward-thinking, reflects the strength of its service portfolio, and underscores its commitment to pursue perfection on every call, every time. The positioning line reflects Bruno’s personal philosophy that, if it is going to carry his name, it means everything to him. In addition, utilizing the icons allows Bruno to add more services while retaining his evolved look.
“Our team is focused on identifying ways to strengthen our position as a service provider of choice,” added Bruno. “Our transformation solidifies our passion to be an industry leader and demonstrates our unwavering commitment to our customers.”