User Experience Optimization Insights

The Southwest Florida Regional Technology Partnership invites area business and technology professionals to join Randy Mitchelson, APR, Vice President of Sales and Marketing at iPartnerMedia, and Grace LaFreniere, User Experience Design Lead at Hertz Global, in a discussion about best practices for website and mobile app user experiences.

In the internet and mobile age providing your customers with a great digital experience is no longer an option, it’s a requirement. Randy and Grace will give you tips to increase your penetration and sales. Topics include:

-Setting reasonable goals for your website
-Optimizing your site to increase speed
-App vs Mobile and Web vs Responsive (and what it means)
-Optimizing forms to increase conversion
-Utilizing Live Chat to increase positive experiences
-How leveraging best practices will create an experience that both you and your customers love