Fish Tale Boats recently opened a new dealership in Bonita Springs, its third location in Southwest Florida.
The new location at Bonita Bay Marina inside the luxury Bonita Bay community cements Fish Tale’s presence as the leading boat dealership in the region. Fish Tale also has locations in Fort Myers and Naples.
“We have so many great customers in Bonita Springs that it made sense to open a new location halfway between Fort Myers and Naples,” says Travis Fricke, Fish Tale’s vice president of operations.
Boaters can enter the gated Bonita Bay community to reach the marina, which includes a restaurant, boat slips and dry storage facility. “Our new location at Bonita Bay Marina can provide dockside service to major overhauls out of the water by our skilled in-house technicians,” Fricke says.
In addition to service, Bonita Bay Marina is expanding its dry storage facility. Fish Tale clients will appreciate the fact that they can store their boats in a dry location while they’re away. “Dry storage space is at a premium throughout the region and we’re excited that the Bonita Bay Marina expansion is underway,” says Fricke.
Owned and operated locally by the Fricke family, Fish Tale has operated the dealership in Southwest Florida for more than 20 years. In 2017, Fish Tale opened a new $5-million dealership in Fort Myers near the corner of U.S. 41 and Briarcliff Road and a Naples location on Davis Blvd.