Storm Smart President and CEO, Brian D. Rist announced the company has hired Jeff Koehn as its new Director of Marketing.
Koehn will be responsible for developing and implementing an overall corporate marketing strategy, identifying and tracking key metrics, administering market forecasts, and influencing the development of new products and services that meet market demand and drive revenue.
A lifelong resident of Southwest Florida, Koehn has a 30-plus year background in sales and marketing. Most recently, he spent eight years at CapeCoral.com as partner and publisher, managing business operations, and establishing the website as a well-respected and leading source for Cape Coral news and information.
Prior to his time at Cape Coral.com, Koehn spent 12 years at The News-Press, where he held various positions within the advertising department, including the company’s first digital sales manager and classified advertising director.
“Jeff’s skillset encompasses all aspects of marketing needed to bring our strategic vision to life,” said Rist. “His dynamic and collaborative approach to business make him a great addition to our organization, and we are happy that he has joined our team.”