Macy’s Backstage The Outlet Store made its grand Southwest Florida debut inside the Macy’s Edison Mall store in Fort Myers on Saturday. Macy’s Backstage gives shoppers a brand new outlet to find designer deals and fabulous finds, all at 20 to 80 percent off comparable department store prices.
The grand opening of Macy’s Backstage at Macy’s Edison Mall will be celebrated with $20 gift card giveaways for the first 100 customers and special events such as a ribbon-cutting, music, snacks, a photo booth and gifts with purchase throughout the day.
A cross between a department store and an outlet, the Macy’s Backstage experience delivers entertainment and an all-access, VIP pass to fashion and savings. Designed to spotlight new products on a faster turn-around, the smaller format of Macy’s Backstage allows shoppers to spot the latest trends and score the best deals in an easy to shop and easy to find store environment. Carving retail space within a Macy’s full-line department store, this new retail combination of an outlet store within a store gives shoppers a new discount destination located right inside of their favorite store, and in the heart of their favorite mall.
Macy’s Edison Mall is home to the third Macy’s Backstage location in the state of Florida. The first store in the state opened in April at Macy’s Boynton Beach Mall, with the second opening at Macy’s Altamonte Mall last month.