The Planned Giving Council of Lee County, Inc. (formerly Partnership for Philanthropic Planning) presented “How to Make Social Media Effective” at the Thursday, March 23 meeting. Samantha Scott, president of Pushing the Envelope, will be the guest speaker. The event is sponsored by Henderson Wealth Partners.
Attendees learned the fundamentals of social media marketing and key tools for measuring efforts. From the core channels and best time to post, to learning what your audience is most interested in and tracking hard results back to online efforts, attendees will leave with a better understanding of the social media space and how to effectively use it.
Samantha Scott is president of Pushing the Envelope, a certified woman-owned business marketing communication firm offering strategic communication services since 2006. Honored with more than 30 awards, she’s worked with brands such as Harley-Davidson, West Marine and California Closets. Published numerous times and a national-level speaker, Scott has produced flagship store grand openings for international brands, facilitated strategic marketing and community relations multi-million dollar facilities, garnered media placements in The New York Times, USA Today online, UK Daily, and more.
The meeting was held at Blue Coyote Business & Social Club in Fort Myers.