Spiro & Associates Marketing, Advertising, Public Relations and Brand Architecture has launched a new brand-story-based website, SpiroandAssociates.com, that tells the Agency’s 25-year brand story in a comprehensive format, as well as encourages visitors and potential clients to have the Agency tell their brand story in a verbal, visual and virtual way. In addition, Spiro & Associates has evolved its current logo to commemorate its silver anniversary.
The website’s new home page features a collaborative video of CEO/Chief Creative Officer Christopher T. Spiro sharing the history of the agency, with segues into a breakdown of story-centric periods and how Spiro & Associates can apply its historic creative to brands in need, utilizing its trademarked AmperBranding brand evaluation methodology.
The video was produced by High Fidelity Studios and Rejean Germain, an award-winning videographer, music producer and photographer. It includes interviews with William Waites, retired co-founder/co-creative director of the former Spiro & Waites Advertising (now Spiro & Associates); Steve Martin, retired partner of Spiro & Waites and Spiro & Associates; and Steve Nance, retired partner and vice president of Spiro & Waites and Spiro & Associates, as well as archived creative and pictures.
Surrounded by agency-designed campaigns, logos and case studies of current and former work, tabs offer a progressive understanding of the Spiro & Associates culture, including never-before-seen images of agency staff, known as the Brand Architects, donning decorative paper bags that have been decorated by staff members themselves to reflect their personalities. The bags then vanish to reveal their own individual stories. These stories are introduced with titles that sum up each staff member’s personality and how it helps him or her tackle every campaign with a tailor-made strategy.
“As our industry grows far beyond anything that I could have ever imagined when I decided to pursue a career in marketing and advertising, so must we grow in the direction that branding takes us,” Christopher Spiro said. “A brand story is a way of identifying oneself in depth, as consumers are interested not only in what your brand stands for, but how it was originated, its history and journey. This website is a platform for identifying our true selves as brand storytellers, exactly the way the region’s finest should see us. Everything on the site comes back to a simple but strong philosophy—our creative is the hero of our brand story.”
Prior to the launch of this new website, Spiro & Associates released four e-blasts that paid tribute to the brains behind 25 years-worth of campaigns and renowned brand-based projects, as well as included a narrative from Spiro himself and sneak peeks of the website’s face-lift. The previous website also went dark just days before the official launch as a way of further piquing people’s interest.