Guest columns

One of the oldest forms of communication – storytelling – will rely on new technology, including artificial intelligence, to drive marketing trends in 2024. Storytelling has a deep history that dates to the beginning of time when stories were passed down for generations through the spoken word. Today, storytelling – from a business marketing perspective…

Delayed a year by Hurricane Ian’s interference, the much-anticipated The Roost outdoor pavilion at the J.N. “Ding” Darling National Wildlife Refuge on Sanibel Island celebrated its reveal on Oct. 21 with a SanCap Chamber ribbon-cutting as the kickoff to its inaugural Art in the Wild weekend. “It is so heartening to see the refuge not…

This past week, SWFL Inc. successfully hosted its highly anticipated second annual State of the Region event on September 7 at the Hyatt Regency at Coconut Point. The event brought together 250 community leaders, business professionals, and policymakers to address critical issues impacting the region’s economic prosperity and quality of life. This year’s State of…

Central and Southwest, Fla., – Crews Bank & Trust, previously a three-location banking brand with branches in Arcadia and Sarasota, expanded to more than 19 locations following a unification with its sister banks, Wauchula State Bank, Charlotte State Bank & Trust and Englewood Bank & Trust, on Sept. 25. The Crews family acquired controlling interest of…

The spirit of giving comes alive in November and December. The joy of the holiday season certainly fuels that generosity, but year-end giving also generates opportunities for significant tax savings. Annual income tax filings are becoming more complex every year, though, and donors often question what’s tax deductible and what is not. The rules for…

You might be surprised to learn the construction industry is at the highest risk of being targeted by ransomware attacks. That’s according to Nordlocker, an encryption software firm, which performs an annual study to discover the industries most targeted by ransomware attacks. Construction ranked first in two of the last three years. Cyber criminals see…

By Shari Levitin, author, speaker and CEO of Shari Levitin Group Are you paralyzed by fear? Good. What you’re afraid to do, you must do. The question you’re afraid to ask, you must ask. In this article I will look at “getting out on the skinny branches.” Failure is inevitable. Resilience is a life skill,…

When we think of an anniversary, we don’t necessarily think of a birthday in the traditional “ice cream and cake” sense. However, could anything be better than celebrating the anniversary of the birth of twin sisters, especially when the pair being honored is already giving the gift of literacy? According to research by ThinkImpact, 66%…