As digital technologies ramp up and available options seem endless, creating a digital strategy to reach and engage current, past, and prospective clients is key. Especially in the time of a global pandemic, your digital “footprint” and “touchpoints” are becoming more and more important. But which strategy is best to give your customers the information they need while allowing for growth? Panelists will discuss the ways in which you can connect to your customers through the digital world, including your presence and through others on social media and marketing programs, and why you want to stay connected with a direct connection to your customers and fans.
Moderator:
Robert Grimes, Founder and CEO, IFBTA
Panelists:
Kathleen Chugh, CIO North America, Nando’s PERi PERi – USA
Dan Simons, Founder and Co-Owner, Farmers Restaurant Group
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