Wilson Creative Group promotes Rivas to senior account manager

Wilson Creative Group, a full-service advertising and marketing agency, has announced the promotion of Gabriela (Gabi) Rivas to the position of senior account manager. 

In this role, Rivas leads client relationships by understanding their objectives, challenges and preferences. She strategizes and executes marketing communication plans aligned with client goals, leveraging analytic data and best practices. Managing end-to-end campaign execution, including creative development and media planning, she collaborates closely with internal teams to deliver effective strategies on time and within budget. Through performance analysis, budget oversight and proactive risk management, she optimizes campaigns and maintains client satisfaction by anticipating and addressing challenges.

“Gabi’s leadership acumen and strategic prowess consistently earn the trust and admiration of our clients and highlight her exceptional ability to drive success and build strong partnerships,” said WCG President and CEO Peggy Wilson. “As a longtime Naples resident, she not only navigates the nuances of our local market with expertise but also brings contagious ambition and enthusiasm to her role.”

Rivas previously served as account manager. She joined WCG in June 2021 after earning a master’s degree in media and communication studies from Florida State University, where she served as a graduate teaching assistant in FSU’s College of Communication, taught a public speaking course and provided writing workshops and mentorship for first-year college students. She has a bachelor’s degree in communication with a focus on public relations from Florida Gulf Coast University, where she worked as a Continuous Improvement Initiative Intern for FGCU’s Office of the Ombuds. She holds FGCU’s diversity and inclusion certificate, and FEMA’s social media in emergency management certificate, as well as the Cambridge Advanced International Certificate of Education diploma. She currently serves on the board of directors for the Collier Building Industry Association’s Sales and Marketing Council.