Deadlines & Specifications


News: Ten Days Prior to Publication

Display advertising: Refer to the current SWFBT Deadline Calendar

Proof: 5 p.m. Thursday the Week Prior to Publication Date

Final: 5 p.m. Friday the Week Prior to Publication Date

System Ready Material: Noon Monday after Final Deadline

Eblast & Web: Reservation and material due 5 days prior to desired posting/send date


5 Days Prior to Publication

Print & Deliver: 10 Days Prior to Publication

Shipping information: All preprints must be delivered to The Letter Box, 936 Country Club Blvd., Cape Coral, FL. Shipments are accepted between 8:30 a.m. and 4:30 p.m., Monday through Friday. Closed Saturdays, Sundays and holidays.



Print Specifications

• All ads submitted should be a PDF file format.

• EPS, JPG or TIF files may also be acceptable.

• All fonts must be embedded/included in the file.

• Files must be either grayscale or CMYK

with a minimum resolution of 200 DPI, without spot colors.

• Type size minimum: 8 point

• Reverse type size minimum: CMYK – 10 point ; Process – 12 point

• Black type should be built in black, not 4-color.

Digital Specifications

• Sponsored/sidebar ad: 300w x 250h pixels.

• Banner ad: 468w x 60h pixels.

Email Specifications

 We accept HTML or JPG files 600 px wide

Send digital photos in highest resolution possible. Send ad files via email to Send all editorial art to