Print circulation is currently to 750 distribution points in Fort Myers, Naples, Cape Coral, Estero
and Bonita Springs. The newspaper is direct-delivered to business decision makers. Zoning and product dissemination is available through SWFBT’s print delivery system. Total print distribution is 8,500 copies: that's 50,000 readers in-print and online. Each distribution point must have walk-in traffic from business owners/professionals. Twelve percent of total print distribution is direct-mailed to top executives at the top revenue companies in Lee and Collier counties each month.
Every month there are 3,000 visitors to our website, primarily to view the digital version of the newspaper, primarily 25-45 years old; the perfect complement to our print readership demographics.
TOTAL PRINT CIRCULATION INCLUDES LEE & COLLIER COUNTIES
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SWFBT is also online with our regularly updated website, www.swfloridabusinesstoday.com, where SWFBT provides content that is completely different from the print publication. The newspaper is also available digitally there to our 3,000 visitors/month for up to 100,000 impressions/month.