Southwest Florida Business Today (SWFBT) is a nationally recognized niche newspaper now in its thirteenth year of publication. Our locally-focused monthly business publication seeks the details “behind the headlines” and local “news you can use.” SWFBT specifically targets information important to business owners and professionals operating in Southwest Florida, defined as Lee, Collier and Charlotte Counties, most of it not published anywhere else.
Our goal is truly simple: to be the best local business news and information resource in-print and online for the business community of Southwest Florida. SWFBT is the only publication of its kind specifically focused on this region’s business community.
The newspaper is direct-delivered to business decision makers. If you want to reach this target market, we deliver your business, via your marketing message, directly to them. Print distribution is currently in Fort Myers, Naples, Cape Coral, Estero and Bonita Springs.
Total print distribution is currently 8000 copies: combined with our monthly website audience, that’s more than 30,000 business owner and professional readers per month! Online, our regularly updated web site: www.swfloridabusinesstoday.com provides content that is completely different from the print publication. For the first time in our history, we have a web page that is updated daily, as needed—the COVID-19 B2B Bulletin & Resources page. Also for the first time in our history, we are sending a direct link to the digital version of the newspaper to every email address in our database, recently increased by 45%. The newspaper is also available digitally on our website to our 3000 visitors/month: we offer a variety of digital marketing options. The media kit includes details about our circulation, distribution and readership. You can follow us on LinkedIn, Facebook and Twitter. We are now also direct-mailing the print publication each month to an exclusive list of local top revenue company executives as well local business community leaders, (recently increased by 25%).
IF YOU ARE TARGETING THE LOCAL BUSINESS COMMUNITY, SWFBT IS THE PERFECT ADDITION TO YOUR MARKETING MIX.