Laura Wade joins Wilson Creative Group as chief creative officer

Wilson Creative Group, a full-service marketing agency based in Southwest Florida, has appointed Laura Wade as its new chief creative officer.

Wade brings more than 25 years of experience in brand strategy, creative direction and business leadership. Her career spans a diverse range of industries and roles, from working as a primate specialist at the London Zoo and hosting wildlife television programs to founding branding agencies and designing aquariums and conservation parks.

“Laura’s professional journey is nothing short of extraordinary,” said Peggy Wilson, president and CEO of WCG. “Her deep creative expertise, coupled with a powerful track record in building brands and businesses, aligns perfectly with our mission to deliver bold strategic marketing that drives real results for our clients.”

Prior to joining WCG, Wade served as managing director of 1HQ USA, where she led teams across the United States and United Kingdom. She has shaped brand narratives for major companies including Coca-Cola, Nike, Unilever, Nestlé and General Mills.

Wade is known for her collaborative leadership style, creative vision and ability to deliver meaningful results. In her new role, she will oversee the agency’s creative direction, lead strategy development and mentor the firm’s growing team of designers and storytellers.

“I’ve always believed the best work happens when people feel connected, inspired and trusted,” Wade said. “Joining WCG feels like the perfect fit, a place where strong ideas, good people and a shared sense of purpose come together. I’m excited to help push boundaries and create work that truly matters.”