Coolest housing markets? Florida has two in the top 5

07/17/2025
According to a new report from ConsumerAffairs, two of the five coolest housing markets are in Florida.

Naples has the coolest housing market in the country, with 88.7% of homes selling below their listing price over a three-month period. The median time for homes to spend on the market is 67 days, and only 3.3% of homes sold above list price in spring 2025.
The 10 cities with the coolest housing markets are all located in Florida and Texas, with notable clusters in South Texas and along Florida’s southern coasts:
  1. Naples, Florida
  2. Laredo, Texas
  3. Brownsville, Texas
  4. Cape Coral, Florida
  5. McAllen, Texas
  6. Miami, Florida
  7. Crestview, Florida
  8. Longview, Texas
  9. Port St. Lucie, Florida
  10. North Port, Florida

It’s not a coincidence that Texas and Florida are also the two states leading the nation in new home construction. While each city’s housing market involves a unique mix of factors, this increase in supply may partially explain the market cooldown. According to recent reporting by Newsweek, Florida saw an influx of new residents during the pandemic as remote work allowed many Americans to relocate to the state, seeking its sunny weather, low taxes and affordable housing.

However, as home prices, mortgage rates and home insurance costs skyrocketed, that pipeline of demand has dried up. While some may be concerned about the housing slowdown in the Sunshine State, other experts see opportunity pending as prices and competition recede from their recent high-water marks. According to a recent report from Florida Realtors, the housing market is evening out — and that’s good news for both buyers and sellers.

See the complete rankings and methodology here: https://www.consumeraffairs.com/finance/cities-with-the-hottest-housing-markets.html