Premier Sotheby’s International Realty wins 2025 Inman AI Award

Premier Sotheby’s International Realty has been named a winner of the 2025 Inman AI Awards for Best Use of AI in Marketing, recognizing its proprietary platform, PremierGPT, as one of the most transformative innovations reshaping the real estate industry today.

The Inman AI Awards honor companies and individuals leveraging artificial intelligence to revolutionize real estate. This year’s winners include leading brokerages, startups and technology innovators that are redefining how AI enhances efficiency, creativity and customers’ experience. Premier Sotheby’s International Realty was recognized among industry leaders pioneering the integration of generative AI into marketing through its custom-built platform, PremierGPT.

Developed entirely in-house by the team at Premier Sotheby’s International Realty, PremierGPT is a first-of-its-kind, advisor-first AI platform built to empower real estate professionals with faster, smarter and more creative marketing capabilities. The proprietary tool generates elegant, brand-consistent content in seconds, including property narratives, social media copy, digital ads and email campaigns, all while maintaining the distinctive voice of the Sotheby’s International Realty® brand.

PremierGPT has already transformed how the company’s marketing team and advisors operate. The platform drives efficiency and consistency while empowering personalized storytelling for each property and customer. Its success demonstrates the brokerage’s dedication to investing in AI that enhances human expertise rather than replaces it, ensuring the brand continues to lead at the intersection of luxury and innovation.

“Being recognized by Inman as the Best Use of AI in Marketing is an incredible honor and a proud moment for our entire team, but especially for our VP of Communications and Public Relations, Elise Ramer, who spearheaded the initiative, along with the entire communications team. PremierGPT was imagined, built and refined by our own people, born from creativity, collaboration and a shared belief that innovation should come from within. It represents marketing, evolved: a platform designed to empower our advisors, enhance creativity and carry forward the spirit of excellence that defines who we are,” said Kathy Forrester, Chief Marketing Officer, Premier Sotheby’s International Realty.