B-Squared Advertising names Michael Hines Director of Digital and Technology

B-Squared Advertising, a Naples-based full-service advertising and branding agency, has appointed Michael Hines as Director of Digital and Technology.

Hines joins the agency with extensive experience in technology leadership, digital strategy and operations management across Southwest Florida’s IT consulting and real estate development industries. His background combines hands-on technical expertise with executive-level leadership, having overseen large-scale technology platforms, managed operational teams and supported digital initiatives for complex organizations including luxury brands and hospitality.

Prior to joining B-Squared, Hines held leadership roles with a prominent Southwest Florida luxury home building and development company, where he directed both technology infrastructure and digital media operations across multiple divisions. In that role, he led enterprise technology initiatives including infrastructure modernization, cloud migration and the development of digital systems that supported marketing, sales and executive operations, contributing to successful sales.

Earlier in his career, Hines worked for a Florida-based IT consulting and managed services firm serving hospitality groups, residential communities, country clubs and commercial businesses throughout the region. During his tenure there, he advanced from Senior Network & Systems Engineer to Vice President of Operations, leading teams responsible for supporting more than 50 properties and organizations. He also implemented managed services programs, standardized cybersecurity and network systems, and introduced operational procedures that improved scalability and efficiency.

“We are excited to welcome Michael to the B-Squared team,” said Robyn Bonaquist, founder and President. “His ability to bridge technology, operations and digital strategy makes him an incredible asset to both our agency and our clients. As marketing continues to evolve, Michael’s leadership will help strengthen our digital capabilities and position us for continued growth.”

In his new role, Hines will oversee B-Squared Advertising’s digital infrastructure, website development strategy, technology operations and emerging digital initiatives while supporting the agency’s continued expansion across traditional and digital marketing services.