Accounting for Profitability, which provides CPA services, financial and business consulting to clients primarily in Southwest Florida, and Clearwater Business Advisers, a national mid-market general management consulting firm based in Tampa, signed an agreement to provide expert business advice to companies in the Tampa-Naples corridor.

Typically, large regional and global brand-name consulting firms are unaffordable for most small and mid-sized businesses. Area entrepreneurs seeking to grow their businesses will benefit from the capabilities both firms bring to today’s competitive business environment.

“80 percent of business value is found in the intangibles,” said Ike Lichtenstein, CPA, CEO of Accounting for Profitability. “Our CPA and business advisory services help business leaders make their businesses both profitable and well-run.”

Dr. Darlene Andert, Certified Management Consultant with Accounting for Profitability, stated “Partnering with Clearwater expands our support to business owners by developing processes that last.”

“Small to medium size businesses and startups are rapidly growing in Southwest Florida as the region strives to diversify its economy,” said Robert Morlot, Managing Partner at Clearwater. “We see this diversity evolving in our local markets especially in information technology, healthcare and applications focused on the shared economy. We’re excited and ready to help those entrepreneurs who have great ideas, but need general management guidance that only experienced senior executives and consultants can provide.”

The timing of the new partnership is ideal, according to Morlot, since small and mid-sized companies will need supplemental skills and expertise to drive their growth. The same is true for companies emerging from local incubator or accelerator programs in the area.