Alison Calder joins Priority Marketing as an account manager

FORT MYERS, Fla.  – Priority Marketing has hired Alison Calder as an account manager to serve clients in the for-profit, nonprofit and government sectors.

Alison Calder

In this role, Calder’s primary responsibilities include building and maintaining client relationships, strategic planning, project coordination and management, client development and additional service cultivation, and prospect and proposal development. Calder helps clients achieve their goals through brand development, public relations, graphic design, social media and email marketing, media planning, web solutions, event planning, video production, digital advertising and more. 

Before joining Priority Marketing, Calder primarily worked in the health and nutrition industries. She previously was a senior director of marketing for Vizuri Health Sciences Consumer Healthcare, spearheading all marketing initiatives, including development of strategic plans, digital marketing, print advertising, promotions, packaging, website content and Amazon content. She also has served as a senior marketing director for Kramer Laboratories, a self-employed marketing consultant, director of marketing for South Beach Diet and director of marketing for Airborne. 

Calder earned a Bachelor of Science degree in business and marketing from the University at Albany – State University of New York (SUNY). 

About Priority Marketing 

Founded in 1992 by Teri Hansen, APR, Priority Marketing is Southwest Florida’s largest full-service marketing, advertising, public relations, website development and digital marketing agency. The firm, named by GrowFL as a Company to Watch, has grown to include more than 50 savvy creatives and mastermind strategists whose areas of expertise include brand development, public relations, graphic design, social media and email marketing, media planning, web solutions, event planning, video production, digital advertising and more. Priority Marketing serves clients across a broad spectrum of industries, including hospitality and tourism, retail, health care, senior living, construction, legal, financial, government, education, locally owned businesses and charitable organizations. Over 30+ years, Priority Marketing has earned thousands of local, state, national and international awards for its outstanding creative work while providing more than $4 million in discounted and pro-bono services to local nonprofits. For more information, please call 239-267-2638 or visit PriorityMarketing.com.