Cypress Wellness Pharmacy named as 2025 Storytelling Champion
Good Neighbor Pharmacy, a national franchise for independent pharmacies offered through Cencora, has named Cypress Wellness Pharmacy as the 2025 Storytelling Champion. The award, part of Good Neighbor Pharmacy’s Champion Awards program, was recently presented at ThoughtSpot 2025, the group’s annual conference and tradeshow. Cypress Wellness Pharmacy was selected from more than 5,000 independent pharmacies in Good Neighbor Pharmacy for its extraordinary efforts to increase awareness of the pharmacy’s personalized care and wellness-focused services, emphasizing the critical role pharmacies play as accessible and trusted healthcare destinations.
“At Cypress Wellness Pharmacy, we believe every patient deserves to feel heard, supported and empowered to take charge of their health,” said Justin Ceravolo, head pharmacist and owner of Cypress Wellness Pharmacy. “Sharing our story has been key to building trust and deepening our connection with the community. Through strategic marketing efforts and liaising with community partners, we’ve greatly extended the reach of our personalized care and wellness solutions tailored to our community’s needs. We’re honored and excited to be recognized as Good Neighbor Pharmacy’s 2025 Storytelling Champion, which truly underpins our commitment to serving our patients with authenticity and care.”
To build trust and empower patients, the Cypress Wellness Pharmacy team shifted from word-of-mouth to a multi-channel marketing strategy involving social media, in-store displays, newsletters and local partnerships. With support from Good Neighbor Pharmacy, they enhanced their digital presence and patient engagement tools. Through authentic messaging and grassroots efforts, they’ve strengthened patient loyalty and attracted new audiences seeking wellness-focused care.
“We are thrilled to honor Cypress Wellness Pharmacy as our 2025 Storytelling Champion,” said Jenni Zilka, President of Good Neighbor Pharmacy. “Through strategic marketing and outreach efforts around their thoughtfully tailored services, Cypress Wellness Pharmacy has demonstrated how to effectively connect with patients to meet their needs and raise awareness of the valuable role that they and other independent pharmacies provide as the nation’s most accessible healthcare destinations.”
For over 40 years, Cypress Wellness Pharmacy has served the Fort Myers community as a trusted, family-owned pharmacy. Ceravolo joined 12 years ago and, with his wife Allie, purchased the pharmacy in 2023. Beyond prescriptions, they offer education, clean products and holistic wellness options to help patients thrive. Traditionally serving older adults, the Ceravolos have expanded their care to patients of all ages, including kids, families, and pets.
ThoughtSpot is an annual conference hosted by Good Neighbor Pharmacy that aims to equip independent pharmacists with practices and resources they can use to transform their businesses to improve community health, enhance profitability and maintain their position as a vital source of patient care in their local communities.