Eric Sprecher named vice president at Outlier Brands

Eric Sprecher has been promoted to the position of vice president & social media director at Outlier Brands. The announcement was made Sept. 17 by John Sprecher, chief executive officer of Outlier Brands (and his father).

Eric Sprecher has served more than five years with the agency, performing organic and paid social media, e-marketing, video marketing, copywriting, client services and analytics for Outlier Brands clients. His successes include Sanibel Captiva Beach Resorts, Sanibel Sea School, Sanibel Captiva Conservation Foundation, Autism United of Wisconsin, City of Sanibel and other consumer accounts across the U.S.

In that time, Eric has excelled among a variety of communications initiatives including: traditional on-going social media channel engagement and growth; e-marketing copywriting, art, programming and distribution; revenue generation; crisis communications (Covid 19); business interruptions (Hurricanes Ian, Helene and Milton); contests; events; employee recognition and more. His work at Outlier Brands has also won a variety of prestigious honors including Hospitality Sales & Marketing Association Awards, Visit Florida Flagler Awards, Addy Awards and Angel Awards.

Eric Sprecher attended Florida Gulf Coast University and holds an associate’s degree from Milwaukee Area Technical College, and participates in continuing education via the outstanding Iowa Writers’ Workshop.

“One of my great pleasures and satisfactions in life has been the opportunity to work with Eric these past years,” John Sprecher said. “To be blessed with the chance to say hello to my son every day, and participate in many successful projects for purpose-driven clients, is pretty special.”