25th annual PR University in Fort Myers

Media Relations Agency Partner and VP of Media Production Heather Champine will teach attendees how to build the relationships that lead to media placements for their client or company during the 25th annual PR University (PRU) seminar. The theme for this year’s event is, “PR is Universal”, emphasizing public relations as a universally smart investment in every industry. Champine will dispel the myth that publicists are just for celebrities – great publicists are able to come up with information and angles on products that they use to intrigue, entertain and inform the media. Champine is a creative and dynamic driving force behind marketing campaigns for companies ranging from the technical and complex to the fun and quirky. Her client list has included national brands such as 1-800 Contacts, Great Clips, Widex Hearing Aids, Bausch & Lomb, Nature’s Way, Intel, AT&T, Fotona and Nash Finch.