Five W’s for Creating an Undefeated Image

The Southwest Florida Chapter of FPRA welcomes Ed Berliner, award-winning American news and sports anchor, businessman, journalist and Screen Actors Guild actor.

Spending more than 30 years as a broadcast journalist in on-air and management roles at AP, NBC, ABC, CBS, ESPN, FOX, Reuters, BBC, CBC and other broadcast stations and networks, Ed Berliner has interviewed more than 15,000 notable figures in news and sports. He is also a multiple Emmy & Telly Award winner and nominee, member of more than a dozen Board of Director’s for non-profit organizations, and a highly sought after guest educator and speaker. He has also served on the management team in charge of programming, marketing, launching and producing six cable television networks and two national radio networks. In his vast career, Berliner has focused on the creation of new media, programming & production, and bringing journalism to new standards.

The Program:
Ed Berliner will use his unique media experience and the lessons he has learned from those experiences to motivate and educate attendees based on “The 5 W’s” – Who, What, When, Where and Why. These are the questions that begin with the information gathering concept utilized by journalists, authors, law enforcements, government investors, the US Military, diplomats and those who seek to assert the answers that drive leadership and success in their personal and professional lives. Tailored specifically for public relations and branding professionals, Berliner will inspire each attendee at every stage of their personal and professional life journey to improve their craft and stay balanced along the way.

Berliner’s methods and expertise have long been the representation and educational choice for Fortune 500 companies around the world. For more information about Ed Berliner and his company Entourage Media Productions, Inc., visit:

Web: edberliner.com
Twitter: @EdBerliner
LinkedIn: linkedin.com/in/edberliner/