Successful Public Relations Campaigns by the Numbers

The Southwest Florida Chapter of the Florida Public Relations Association (FPRA) will host its monthly luncheon from 11:30 a.m. to 1 p.m., Tuesday, July 9, at the Holiday Inn Fort Myers Airport at Town Center, 9931 Interstate Commerce Drive, Fort Myers, FL 33913.
What makes a strategic public relations campaign successful is often times a mix of increased brand awareness, media impressions, website traffic, social media engagement and more. Understanding the impact of each campaign and determining the measure of data behind the results is the key to any success effort. Learn more as we dive into measuring and interpreting PR data – from research and numbers, to post-event evaluation.
Angela Bell, associate partner with Gravina, Smith, Matte and Arnold Marketing and Public Relations will be the featured speaker at the luncheon. Bell will discuss examples of quantitative strategies and give need-to-know take-aways from her own experiences.
Also joining us is Mike Haley, Founder and President of M&M Multimedia who will provide some tips and tools on how to measure and report the success of your campaign.
Cost is $30 for FPRA members, $40 for future members and $25 for students. Register for the luncheon at www.fpraswfl.org.