Florida’s Paradise Coast CVB Earns President’s Award at 65th Annual HSMAI Adrian Awards

04/05/2022

Naples, Fla. – The Naples, Marco Island, Everglades CVB has been recognized with three awards in the annual Adrian Awards competition, presented by the Hospitality Sales & Marketing Association International (HSMAI), including the highest honor – a President’s Award for the destination’s “Only Paradise Will Do” recovery marketing campaign.

The Adrian Awards honor excellence in hospitality advertising, digital marketing and public relations across numerous segments in the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Winners are selected by senior industry and media experts and were honored at the Adrian Awards Celebration, held last night in Boca Raton, Fla.

President’s Awards were presented to top entries across four 2021 Focus Categories, with Collier County earning recognition for its submission in the Recovery Campaign Evolution category. Campaigns entered in the 2020 competition remained eligible if the new entry shows how the campaign evolved as the industry moved into recovery and conditions changed.

“We are honored to be acknowledged within the industry among the top destinations in the world – and, even more notably, for a campaign that not only was created in response to arguably the single largest impact on the global travel industry, but also generated unprecedented results in the destination’s recovery,” said Naples, Marco Island, Everglades CVB Executive Director Paul Beirnes. “Our strategy to be nimble and adaptive guided us through the pandemic; this recognition is a direct reflection of that work, and this award is shared with all of our industry partners and community.”

The CVB won the following awards:

President’s Award Winner (Gold)

  • Recovery Campaign Evolution, “Only Paradise Will Do” Recovery Campaign

Bronze

  • Advertising: Advertising Campaign – “Only Paradise Will Do”
  • Advertising: Television – “Only Paradise Will Do”

The “Only Paradise Will Do” campaign theme sought to address traveler concerns while positioning the luxurious Paradise Coast experience as “an uncompromising destination.” Leveraging wide open spaces and distinctive natural attributes with a commitment to safety, messaging authentically reinforced that the destination was the ideal place to visit when consumers were ready to travel once again.

About Florida’s Paradise Coast
The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is the official source for area travel and tourism information about Florida’s Paradise Coast. Located in Southwest Florida, this premier vacation and meeting destination offers leisure and business travelers a variety of exceptional year-round amenities and attractions. Set along a 30-mile Gulf of Mexico coastline ribboned with white-sand beaches, visitors will discover a sophisticated, yet casual atmosphere highlighted by a lively social scene,   robust arts and culture activities, exceptional restaurants, luxury boutique shopping and plenty of outdoor adventure experiences. Home to over 90 public and private golf courses, sports enthusiasts have access to a variety of championship courses; pickleball and tennis facilities; and water activities ranging from kayaking to sailing charters. Outdoor adventures include exploring the world-famous Everglades – the only sub-tropical mangrove wilderness in the U.S. and home to endangered wildlife and over 350 species of birds. Florida’s Paradise Coast is truly where the high life meets the wildlife. Recent accolades include being named the No. 1 “Best Beach Town in the U.S. to Live In,” No. 1 “Healthiest and Happiest City in America” and “One of the Best Small Cities in the U.S.” Located just two hours from Miami, three hours from Tampa, and four hours from Orlando, Florida’s Paradise Coast is easily accessible by Interstate highway. Travelers outside of the Sunshine State can fly into Southwest Florida International Airport (RSW), Punta Gorda (PGD), Fort Lauderdale (FLL) and Miami (MIA). For more information about Florida’s Paradise Coast, call 800-688-3600, visit ParadiseCoast.com, and follow us on Twitter, Instagram, and Facebook.