Genesis of Naples earns Genesis CX Retailer of the Year Award

Genesis of Naples announced it has received the “Genesis CX Retailer of the Year” award. This award recognizes top performance in customer service, sales and satisfaction among all Genesis automotive dealers throughout the United States during 2023.

Previously known as the “Genesis Dealer of the Year,” this is the first time the award has been presented by Genesis in recognition of all three categories combined. The award was presented to Tim Zellers, owner of Genesis of Naples, by Kevin Harvey, senior manager for customer experience for the Southern Region of Genesis Motor America, at a special employee luncheon on June 19.

“We are very proud to be honored as the inaugural Genesis CX Retailer of the Year,” Zeller said. “This award is especially meaningful because it reflects the entire customer experience and recognizes the consist delivery of customer service each and every day by all the employees at Genesis of Naples.”

Located at 6780 Airport-Pulling Rd. N., Genesis of Naples has consistently ranked as one of the top five volume Genesis franchises in the continental United States. It also is one of a handful of U.S. dealers to be honored with the Genesis Circle of Prestige award, receiving it in 2020, 2021, 2022 and 2023.

Earlier this year, Genesis of Naples announced plans for a new and expanded automobile dealership. Located on 10.5 acres at the intersection of Pine Ridge Road and Interstate 75, the new Genesis of Naples will be convenient not only to shoppers throughout Naples, but also Bonita Springs, Estero and the east coast of Florida. The 30,000-square-foot dealership will join a growing number of new standalone locations being built in the U.S., offering service, parts and a premium selection of vehicles.

The Genesis brand is a luxury vehicle division of Hyundai Motor Group that was introduced in 2008. The new showroom will replace the current Genesis of Naples location at 6780 Airport-Pulling Rd. N., next to the family’s Hyundai dealership. After Genesis moves, Hyundai will be fully renovated and expanded.

The Zellers family also owns Tamiami Ford at 1471 Airport-Pulling Rd. N. The Tamiami dealership brand has been a force in Naples since Arlie Zellers launched Tamiami Ford in 1973. Today, the Zellers family – Robert and Sheila Zellers, daughter Joy Zellers-Rautenkranz, and son A.J. Zellers – represent one of the last privately owned auto dealerships in Southwest Florida. Between the three dealerships, the family employs nearly 300 in Collier County with annual new and preowned sales surpassing 5,000 vehicles.

The Zellers acquired the existing Hyundai dealership from the O’Brien organization in 2008, just after the first Genesis model was introduced as Hyundai’s luxury counterpart. Genesis of Naples was born in 2017 as part of Hyundai’s rebranding, establishing Genesis as an independent premier division. Today, the growth of the Genesis brand requires its own showroom, service and maintenance department.