Innovative Food Holdings announces new contract with Cheney Brothers

Innovative Food Holdings, a national seller of gourmet specialty foods to professional chefs, announced a new contractual partnership with Cheney Brothers as a broadline distributor partner. With the contract signed, Innovative is now embarking on the technical integration of their respective platforms and expects orders to begin flowing in the back half of this year. The partnership will largely rely on Innovative’s drop-ship platform, the majority of which consists of their network of vendors, allowing it to build and scale this new business with little investment in infrastructure, inventory, or expenses.

Cheney Brothers is a southeast broadline distributor generating more than $3 billion in revenue, and one of the fastest growing distributors in the United States. IVFH’s products will be available for sale on the new Cheney Brothers Stock Room drop-ship platform.

Bill Bennett, Chief Executive Officer of IVFH, remarked, “This new contract is an exciting step forward in demonstrating the growth potential for IVFH. As we mentioned on our recent earnings call, we’ve been highly focused for months on opportunities to expand our profitable, asset-light drop-ship offering, and it’s great to see those efforts begin to bear fruit. Most importantly, this contract is evidence of our platform’s wide appeal, strong value proposition, and ease of deployment. As I’ve mentioned before, we are focused on developing many similar relationships, and will continue to announce them as they formalize. That said, we remain focused on execution, and are intent on ensuring we develop these opportunities to their fullest potential.”