ALEXANDRIA, Va. (Nov. 8, 2022)—As families across the 60-miles of Florida coastline impacted by Hurricane Ian continue to struggle with the burden of recovery, JCPenney is working with The Salvation Army to relieve that burden with a donation of 130,000 units of new homewares and clothing—a gift worth $2.4M.

“The loss many Floridians have sustained from Hurricane Ian has proven even more challenging as children are left without clothes or supplies for school, and parents are trying to prepare for the holidays with finances stretched thin,” said Commissioner Kenneth Hodder, National Commander of The Salvation Army. “We are proud to partner with JCPenney in providing new clothing and household items to these families in need and hope our efforts will help ease the burden as they continue to recover.”

The Salvation Army’s initial relief efforts in response to Hurricane Ian have focused on meeting immediate needs through meals, shelter, emotional and spiritual care and other emergency services to survivors and first responders. To date, nearly 10,000 cleanup kits and 36,000 infant supplies have been distributed, and nearly 400,000 meals have been served in feeding locations throughout Florida. However, this in-kind donation from JCPenney will allow The Salvation Army to provide long-term hope that goes beyond the initial feeding and cleanup.

The goods will be donated through a multipart delivery and distribution effort throughout Orlando, Lakeland, Fort Myers, Tampa and Naples, and will help survivors physically and emotionally recover from the challenges Hurricane Ian has brought. Deliveries begin this week and will continue through the weeks leading up to Thanksgiving. Shipping costs have also been generously covered by JCPenney, and The Salvation Army’s local teams will distribute the items to families in need throughout the affected areas.

“JCPenney’s founding principles are rooted in building strong, vibrant communities,” said JCPenney Chief Executive Officer Marc Rosen. “We are committed to upholding this legacy and are honored to partner with The Salvation Army to provide resources for families in Florida as they rebuild their communities in the wake of Hurricane Ian.”

Strong partners are critical to rebuilding impacted communities after a disaster. Immediate support and long- term rebuilding are where The Salvation Army and its allies can make a meaningful difference.

If you or your organization would like to make a positive impact on the lives of those affected by Hurricane Ian or other natural disasters, please visit www.SalvationArmyUSA.org or call 1-800-SAL-ARMY to make a donation or learn more.

About The Salvation Army

The Salvation Army annually serves more than 25 million people in America, helping them overcome poverty, addiction, and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol addiction, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,200 centers of operation around the country. During times of disaster, 100% of designated donations to The Salvation Army are used for immediate response and long-term efforts. In 2021, The Salvation Army was ranked No. 2 on the list of “America’s Favorite Charities” by The Chronicle of Philanthropy. For more information, visit SalvationArmyUSA.org. Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood.

About JCPenney

JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop — from JCP.com to more than 650 stores in the U.S and Puerto Rico.

In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.