John R. Wood’s James Schnars named Marketing Director of the Year

Naples, Fla. — John R. Wood Christie’s International Real Estate announced its Vice President of Marketing James Schnars was recognized by the Collier Building Industry Association’s (CBIA) Sales and Marketing Council (SMC) as Marketing Director of the Year during the 2022 Sand Dollar Awards Gala, held Saturday, September 24 at The Ritz-Carlton, Naples.

“As an accomplished strategic marketing professional and South Florida native with nearly 30 years of luxury real estate experience, we are pleased to congratulate James on this most-deserved recognition,” said Phil Wood, President of John R. Wood Christie’s International Real Estate. “In addition to his expertise, James has a collaborative leadership style and intricate understanding of our audiences which make him a tremendous asset to our team.”

As vice president of marketing, Schnars conceptualized, strategized, initiated and executed the implementation of the company’s comprehensive strategic rebranding effort; led the company’s first comprehensive strategic digital marketing campaign; implemented, launched and conducted training for a new dynamic email marketing platform encompassing the company’s entire agent network; and more, throughout the last year.

Under his marketing leadership, John R. Wood Christie’s International Real Estate experienced its most successful year in the company’s history in 2021, surpassing all Southwest Florida residential real estate brokerages in sales volume, listings sold and total closed transaction sides, based on information from the Naples Area Board of REALTORS^® for 1/1/2021 through 12/31/2021. The firm reported a record-setting written sales volume of $5.834 billion while also leading the Collier and Lee County market with 3,054 listings sold and 6,109 transaction sides.   

Schnars joined John R. Wood Christie’s International Real Estate in June 2020. He previously served as regional marketing director for a luxury real estate brokerage, where he led marketing, strategic planning and corporate training activities, including planning, budgeting, media negotiations and one-on-one marketing support throughout the Southwest Florida region. His background also includes extensive real estate marketing experience with residential real estate developers including Lennar Homes, WCI Lennar and Centex, in addition to award-winning advertising agencies.

About John R. Wood Christie’s International Real Estate

John R. Wood Christie’s International Real Estate, founded in 1958, is the oldest major real estate brokerage in Southwest Florida. It is consistently the No. 1 firm in market share in the Southwest Florida area that includes Collier and Lee counties. It is a nationally recognized company with more than 60 years of market experience and broad international exposure to buyers in various countries. John R. Wood has 700 agents and staff, offering luxury real estate services throughout the area. For more information, visit johnrwood.com.