Join us April 6th for our Customer Connection Digital Forum with a focus on online ordering
This forum will offer two sessions:
Session #1: Key Considerations for Kiosk, Drive-Thru, and Curbside
April 6th | 11:00am – 12:00pm EST
The average foodservice operator has a number of ordering opportunities available to them and their customer, including point of sale (POS), kiosk, drive-thru, and curbside. With all of these options and opportunities, and then knowing that the various methods or ordering, production and providing the order to the customer all have to work together in an integrated process, how do you know which is best for your business? In this session, our speakers will discuss the key considerations they made when choosing which ordering options to take advantage of and the learnings they received along the way.
Speakers:
Alan Magee, VP Digital Marketing & Technology, Church’s Chicken
Mike English, IT Department Head, In-N-Out Burger
Moderator:
Rob Grimes, CEO, IFBTA
Session #2: Utilizing Online Ordering to Gain Long-term Customers
April 6th | 2:00pm – 3:00pm EST
The pandemic made many operators forced many operators into taking online orders to survive. What many operators didn’t realize was that online ordering was a way to increase long-term sales and customer engagement as they provided a surplus of customer data to restaurants they may not have had before. How can you harness and understand this new data in a way to better your brand and increase your customer base? And how do you ensure you’re able to own the data that comes to your restaurant if you use third-party providers? In this session, our speakers will discuss their jump into online ordering, including the successes, challenges, and considerations for the future.
Speakers:
Kath Alcaras, Director of IT, Eureka! Restaurant Group
Justin Keenen, Director of IT, The Madera Group
Moderator:
Rob Grimes, CEO, IFBTA