LeeTran earns honors from Florida Public Transportation Association annual conference

 

Fort Myers, FL, Oct. 16, 2020 – LeeTran was honored with six awards this week at the Florida Public Transportation Association (FPTA) annual conference, including the Gold Safety Award for the Develop, Improve, and Grow Training, also known internally as “DIG Training.”

The DIG Training program was honored for its data-driven performance results and positive testimony from bus operators. LeeTran was acknowledged by FPTA for their dedication, innovation and forward-thinking efforts.

LeeTran was also awarded five marketing awards within their revenue-based classification; two first-place, one second-place and one third-place award. Additionally, LeeTran was granted the “Best of the Best” award for its “Get Noticed” campaign designed to attract bus riders and advertising clients.

First-place awards:

  • Interior signage – “Transit Makes a Difference’ Campaign
  • Sustaining campaigns – “Get Noticed” Campaign

Second-place awards:

  • Digital media – Show Your Heart Campaign

Third-place award:

  • Potpourri – Dispatch newsletter

An independent panel of marketing professionals, judged all entries based on the following criteria:

  • 50% innovation/creativity
  • 25% production quality
  • 25% overall effectiveness

Each agency was allowed to submit four marketing projects and the safety submission. LeeTran received awards for each submission made. 

For schedules or to learn more about LeeTran, go to www.RideLeeTran.com.