MARKETING & SOCIAL MEDIA DIGITAL FORUM
As we continue to navigate these unusual times together, we are committed to providing timely and informative education to best serve your operation, and get through these difficult times. Our Digital Forums are just what will help you take your business to the next level.
Tuesday, June 8th
This forum offers two sessions:
Session #1: The Marketing Advantage: How Increased Engagement Increases Sales
11:00am – 12:00pm EST Register Now
Marketing. Everyone talks about it but not everyone is doing it right. Understanding marketing resources such as SEO/SEM, social media, and advancements in geotargeting will take your brand further. Additionally, understanding your customer base and their demographic and psychographic information will better help address the marketing strategy you take. In this session, our speakers will discuss the marketing options available and how to choose the right one for you.
Speakers & Moderator
- Cristina Patel, Digital Marketing Manager
- Kevin Kuchar, Chief Executive Officer
- Rob Grimes, CEO, IFBTA
Session #2: Where Social Media and Foodservice Meet
2:00pm – 3:00pm EST Register Now
Social media has been a cornerstone of the foodservice industry for over a decade but not all operators feel the need to engage virtually with their customers. Having a social media strategy will not only engage your loyal patrons and potential customers, but it provides an opportunity to receive feedback, crowdsource, test new menu items, and more. Utilizing social media is more important than ever and our speakers will explain the various channels, considerations and how social media can make all the difference to your business and engaging with your customers.
Speakers & Moderator
- Taylor Kasper, Marketing Coordinator
- Matt Smith, Chief Marketing Officer
- Rob Grimes, CEO, IFBTA