Naples Art District to Work with Consultant B – Squared Advertising to Build Capacity

The Naples Art District, a 501 (c) (3) non-profit organization of over 100 member artists, has received a Capacity Building Grant from the Collier Community Foundation to achieve organizational marketing and consistent branding goals. This grant will be matched 1:1 by funds in the Naples Art District’s annual budget and additional funds from grant sources and corporate donations will be used to support an expanded marketing campaign.

After numerous interviews with several local marketing companies, the Naples Art District is pleased to announce that a consulting contract has been signed with B-Squared Advertising headed by CEO Robyn Bonaquist, well-known in the greater Naples community for her professional marketing expertise. Bonaquist brings an extensive background of experience from her many years leading B2 and has a team of skilled marketing and graphic design professionals, as well as website designers on her staff. The leadership of the Naples Art District voted unanimously to work with B-Squared Advertising.

Among the goals set for this contract are overall consistent branding in all aspects of marketing for the Naples Art District—paid advertising, digital media, social media and the Naples Art District’s website redesign. B2 hit the ground running with a new fresh look for the Naples Art District advertising and social media. They also designed new wayfaring flags and permanent signage enabling visitors to more easily find the studios of our member artists. Their re-design of the Naples Art District website is also scheduled to launch in November 2023.

The Naples Art District, with its membership now of over 100 local artists, has grown significantly over the last several years. Located just north of Pine Ridge Road and West of Airport-Pulling Road, the Naples Art District is the largest concentration of working artist studios in Southwest Florida and has been recognized by Collier County as an arts tourism destination for residents and visitors alike.

Established over 17 years ago with the mission of promoting visual arts awareness and education, the non-profit organization offers monthly free Open Studio events every Thursday afternoon and every Second Saturday, 1-5 pm, November-April. Several special events, including “en plein air” outdoor painting festivals in collaboration with the Naples Botanical Garden and Naples Zoo are planned for this season along with member exhibitions. The Naples Art District’s signature annual event, Artful Arrangements: Original Artwork Re-Imagined in Floral Designs” takes place January 18-20.

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