Outlier Brands Adds Alyssa D’Aurelio to Agency Team as Senior Brand Leader

Sanibel Island, FL – Outlier Brands is pleased to officially welcome Alyssa D’Aurelio as Senior Brand Leader, helping power client success through outstanding strategic direction, innovative creative solutions and impeccable brand management.

D’Aurelio’s ability to multi-task is the result of continued growth and expanded responsibilities across nine years for the Tampa Bay Rays (Major League Baseball) and four years for the Tampa Bay Rowdies (USL Championship), culminating most recently as Manager of Marketing and Creative Services the past six years of her career. In this position, she managed and coordinated production and delivery of more than 2,500 projects annually.

“We’re extremely excited to have a branding, marketing and client management pro like Alyssa join our Outlier Brands team,” says John Sprecher, Founder. “She’s the consummate professional, with a passion for perfection in everything she does — from client service to strategic planning to project execution. Good for us? Better for our clients!”

“I think what Outlier clients will find is that I bring enthusiasm to every branding assignment,” she notes. “I strongly believe in the importance of positive relationships, service and satisfaction. I’m also a pretty steady personality, except when cheering for my favorite baseball team.”

D’Aurelio specializes in sports, tourism and hospitality marketing. She holds a B.S. in Tourism and Sports Management from the University of Missouri.

About Outlier Brands
Outlier Brands is a 36-year-smart, multi-media brand activation agency serving travel, destination, hospitality, tourism, healthcare, food, beverage, fitness, recreation, entertainment, cause-based and other business-to-consumer category leaders Outlier Brands services brands across the United States and Caribbean. 

Each day there’s a world of opportunities to differentiate your brand. A new idea to explore. A brand staple ready for a fresh perspective. An evolution hibernating just underneath the surface. A chance to step out, above and beyond your competition and category to position your brand as distinctive from the rest — to be the Outlier. Getting there starts here.