Pavese Law Firm welcomes new marketing director

Pavese Law Firm, a legal services provider in Southwest Florida with locations in Fort Myers, Cape Coral, and West Palm Beach, announced the appointment of Mary Beth Link as its new marketing director. Link brings three decades of experience in the legal industry, having led marketing initiatives in law firms from large international to medium-sized in Texas and Florida. Her expertise covers a wide range of legal marketing and media relations, enabling her to address the firm’s promotional needs and engage with its clients and the community.

Link has been featured on various business podcasts and in the Business Observer. She has been honored with the Ginnie Duffey-Troyer Award of Professionalism from the Florida Public Relations Association, Central West Coast Chapter, where she held the positions of vice president of communications and director of media relations. Link is a contributing columnist to ALM law.com and a member of the Legal Marketing Association, where she previously served on the national editorial board of its monthly publication Strategies: The Journal of Legal Marketing.

Susan Galbraith, the firm administrator, expressed her enthusiasm for Mary Beth to join the administrative team at Pavese Law. She stated, “Her extensive experience in the legal industry will be a great asset to the firm, our clients, and the business community.”

Beyond her professional achievements, Link is passionate about giving back. She has served as a panelist for Dress for Success SWFL’s Women Empowered Through Employment Series, is a graduate of SWFL, Inc. Leadership, Class of 2021, and has been honored as a speaker to the Lee County Bar Association Young Lawyers Division.