SWFBT looks back at 2025, ahead to 2026

Looking back, looking ahead

For Southwest Florida, it’s once again, been quite a year. And, no matter what, since time always marches forward, here we are looking at the holidays AND the final issue of Southwest Florida Business Today (SWFBT) for 2025: we’re now in our 19th year of publication!

SWFBT is “wrapping up” this year with its annual big finish, including your Hurricane survival and success stories (since now we’ve experienced several in the past few years!), in our “Looking Back, Looking Ahead” edition. High resolution photos are welcome, no web images please. 300 words.

Print ad opportunities for this issue are available at these discounted rates. Ads pay for editorial space—and we want to run as many of these editorial contributions as possible. The 4-color ad prices for this edition are as follows—

Full page: $1030 (10 in wide by 16 in high)
Half page: $695 (10 in wide by 8 in high or 5 in wide by 16 in high)
Quarter page: $525 (10 in wide by 4 in high or 5 in wide by 8 in high)
Eighth page: $375 (5 in wide by 4 in high or 2.5 in wide by 8 in high)
Sixteenth page: $225 (5 in wide by 2 in high or 2.5 in wide by 4 in high)
ALL ADS INCLUDE 4-COLOR AT NO ADDITIONAL CHARGE (A $90 VALUE), THIS ISSUE ONLY

A black and white business card ad is available this issue for only $80; run it in 4-color for $140.

So share your year-end “business wrap-up” and 2026 “business forecast” with the local business community (300 words)–it’s coming up fast with a guest column deadline of 5pm Wednesday November 5 and an ad proof and space reservation deadline of 5pm Friday November 7. I can take system ready ad material up till noon Monday, November 10.

Send all editorial submissions to [email protected]. Send all ad files to [email protected]. You can review the specs online.

Let’s all remember to take some time to reflect and be thankful this month.

With my best regards,

Karen P. Moore
[email protected]

Founder/Owner/Publisher Since 2007
Creator of the radio show, “Moore About Business”
on WGCU, the local NPR/PBS Affiliate
Listen to past episodes at
https://swfloridabusinesstoday.com/moore-about-business/

2022-25 Lee County Horizon Council
Business Resources Committee Chair

O: (239)573-9732
C: (239)770-7527
By local business owners,
for local business owners