Southwest Florida Trade Show

Here we are looking at August…we hope you, your families and your teams are staying safe and healthy.

In the August edition of Southwest Florida Business Today, we are featuring a “Trade Show In Print And Online”: a showcase of business services and products owners need to run their operations.

So “join us at the trade show” by either purchasing an ad or contributing a guest column. Ad prices appear below. Because of the continuing impact of COVID-19 on all our businesses, I have taken 30% off our regular color charge.

This special section gives you the forum to appear online and in 8000 newspaper print copies throughout Fort Myers, Cape Coral, Estero, Bonita Springs and Naples with your business message. Combined with our average monthly online audience, that’s more than 50,000 readers!

Regular guest column guidelines are as follows. First, we’re looking for original material. Second, it must be educational in its approach (i.e. help local business owners run their businesses better). Third, we would like a 20-30 word “mini-bio” of the author and we will print that in addition to contact information. If you have a headshot or photo we can use, that would also be appreciated. The average column is around 500 words.

Or, since this is our annual “Trade Show In Print And Online,” you can write a 300-word piece ABOUT your business. Please include the submitter’s photo and mini-bio as described above OR a company photo and mini bio.

Send all guest column submissions to editor@swfloridabusinesstoday.com. There is no charge for guest column submissions: they are published on a space-available basis.

We are offering a special business card ad rate of $59 in this special edition. You can add 4-color to the business card ad for an additional $30 (regularly $40).

Other ad prices and sizes include:

Full page: $799 (10 in wide by 16 in high)
Half page: $509(10 in wide by 8 in high or 5 in wide by 16 in high)
Quarter page: $369 (10 in wide by 4 in high or 5 in wide by 8 in high)
Eighth page: $249 (5 in wide by 4 in high or 2.5 in wide by 8 in high)
Sixteenth page: $119 (5 in wide by 2 in high or 2.5 in wide by 4 in high)

Add full color to the above ads for the special price of $50—this issue only.

Business Card: 3.25 in wide by 2 in high

Send all ad files to publisher@swfloridabusinesstoday.com. If you need the specs, you can find them here.

You may also insert your one- or two-sided flyer into all 8000 newspapers for $600, or zone them for $200 per zone. Flyers must be delivered to our mailing house by 5pm Monday, July 19. Contact me for more details.

Take advantage of this opportunity to showcase YOU and YOUR BUSINESS–it’s coming up fast with a guest column deadline of 5 pm Wednesday, July 14: ad space and proof deadline is Friday, July 16. We can accept system ready ads up till noon Monday, July 19.

I look forward to your participation in the SWFBT “Trade Show In Print And Online”!


Karen P. Moore

O: (239)573-9732
C: (239)770-7527
SWFL’s B2B Marketplace