Wilson Creative Group adds Rivas as account coordinator

Gabriela Rivas, Account Coordinator, Wilson Creative Group

Naples, Fla. – Wilson Creative Group (WCG), a full-service advertising and marketing agency, has appointed Gabriela (Gabi) Rivas to the position of account coordinator.

In this role, she is responsible for supporting all account service and public relations efforts, and serving as a liaison between the agency’s clients and its creative team.

“A long-time Naples resident, Gabi epitomizes motivation and discipline—essential qualities in an exceptional account services professional,” said WCG CEO and President Peggy Wilson. “Her background in niche marketing, social media branding and website development makes her a significant addition to the WCG team, and a key pillar of our agency’s critical next steps toward shedding classic experiential tropes and evolving into a partner that helps our clients deliver a more holistic experience for their consumers.” Rivas will immediately lead projects for several of the agency’s marquee clients.

Rivas recently obtained a master’s degree in media and communication studies from Florida State University. While serving as a graduate teaching assistant in FSU’s College of Communication, she created and reviewed learning material that prepared students for assignments and tests, resulting in an average grade of 93% among 55 students. She has a bachelor’s degree in communication with a focus on public relations from Florida Gulf Coast University, where she worked as a Continuous Improvement Initiative Intern for FGCU’s Office of the Ombuds. She currently holds FGCU’s diversity and inclusion certificate, and FEMA’s social media in emergency management certificate, as well as the Cambridge Advanced International Certificate of Education diploma.

WCG is an award-winning advertising and marketing firm assisting businesses in the development of successful brand and advertising strategies. Its offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples. For more information, call 239-597-9480 or visit wcgpros.com.