Zachary Bouchard promoted to Marketing Director at Vineyards Country Club

Naples, Fla.  –Vineyards Country Club recently announced the promotion of Zachary Bouchard to marketing director. In this new position, he is responsible for leading all aspects of marketing advertising, publicity and communications across all platforms for the masterplanned community. He joined Vineyards Country Club as digital marketing manager in August 2019.

“Since joining the Vineyards Country Club, Zach has been an extremely valuable teammate,” said Paul Malonson, Vineyards Country Club General Manager. “He is a talented, experienced marketer and corporate brand manager with a high degree of digital expertise in the real estate development industry, and he has contributed greatly to our continued success.”

Prior to joining Vineyards Country Club, Bouchard served as vice president of business development & marketing for a Naples-based custom builder, where he led all digital and print advertising, marketing and public relations initiatives, as well as business generation. He also served as marketing manager with Lennar Homes throughout its successful merger with WCI Communities and subsequent rebranding, directing Lennar’s marketing, publicity and communications for 38 different communities while managing a departmental budget exceeding $2 million annually. Bouchard’s projects were consistently ranked among Lennar’s top five and top two of 46 divisions for all digital marketing and social media results, respectively. He has a bachelor’s degree in communications and marketing from Florida Gulf Coast University and an associate’s degree from Edison Community College. Bouchard is a member of the FGCU Leadership Academy 2019 and FGCU Alumni Association, and serves as a volunteer for Special Equestrians (Naples) and LARC Inc., Ft. Myers.   

About Vineyards Country Club

Vineyards Country Club is a 1,400-acre private, non-equity master-planned golf and country club community open to both residents and non-residents for more than 30 years. The family-owned community, founded in 1988, is located just east of Interstate 75 between Pine Ridge and Vanderbilt Beach roads and includes 2,719 homes in 38 individual gated neighborhoods, a 70,000-square-foot clubhouse, and 450,000 square feet of commercial space. The award-winning Club has been enhanced through three renovations since its original construction, with no member assessments. The Club offers 36 holes of members-only championship golf; a new, 15,000 square-foot Wellness Center & Spa with technologically advanced fitness equipment, five-star spa, salt water lap pool, smoothie café, and salt room; Racquet Center with 12 Har-Tru lite tennis courts, six lite gel cushioned pickleball courts, three regulation lite bocce courts, and year-round scheduled play; formal and casual indoor and al fresco dining; banquet, reception, meeting and event facilities; and one of Naples’ most active club social calendars. For membership or residential information, call 239-353-1500, visit online at vineyardscountryclubnaples.com, or visit the community’s Administration Office, located at 400 Vineyards Blvd., Naples.