Effective Digital Marketing Channels for Small Businesses

Monday, May 24, 2021, Noon to 1 P.M. Having identified your value proposition and USP and defined your target customers, this free livestream goes beyond organic (SEO) and social media traffic when it takes you into the Channels box of the Business Model Canvas and help you design an outbound marketing strategy. It defines all the…

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Identifying YOUR Prospective Customers — and Targeting Them

Monday, May 17, 2021, Noon to 1 P.M This free livestream presentation will introduce you to the various ways you can develop an effective and meaningful prospective customer profile for either your existing or conceptual business. This process involves understanding WHO your customers are and WHY they should be attracted to your business. You will learn how to create…

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How to Transform your Unique Selling Proposition into Leads through SEO

Monday, May 10, 2021, Noon to 1 P.M.  This free livestream will take your value proposition and your USP into the realm of SEO or Search Engine Optimization. We will walk you through the process of creating a keyword driven content strategy. We will explain what a long tail Keyword is, and what On-Page and Off- Page…

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GovCon Workshop 1 of 4 – “Roadmap to GovCon…Before You Leave”

Thursday, May 20, 2021 | Virtual | No Cost Register Readiness Assessment and Prep – PTAC Top 10 Government Contracting (GovCon) Planning Questions and FBDC/PTAC Lean Canvas Model “Before you get on the road to government contracting, make sure you know where you’re going” If you’re interested in sales to the government, prior to registrations…

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Ask the Expert: Seasonal Staffing Discussion with a Focus on H-2B and J-1 Visas

Thursday, May 6, 2021 | 10AM ET REGISTER HERE Join Attorney Keith Pabian of Pabian Law and Seasonal Connect for a Virtual Roundtable on H-2B and J-1 visas, employing foreign nationals, and seasonal staffing. Keith will provide updates on where things currently stand with H-2B visas, J-1 visas, and seasonal staffing overall and then turn…

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​​​​​​​SBA Administrator Guzman Announces Application Opening for $28.6 Billion Restaurant Revitalization Fund

Fund prioritizes direct relief to women, veterans, and socially and economically disadvantaged individuals, and includes $9.5 billion in set-asides for smaller businesses   Webinar Recording If you were unable to attend one of the webinars held earlier this week which covered RRF program details and a demonstration of the application portal, you can watch the…

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Serving up OSHA Compliance: How to Operate Safely in the Pandemic

APRIL 29 | 3:00 PM – 4:00 PM EST REGISTER HERE THURSDAY, APRIL 29TH The Department of Labor’s OSHA did not meet the Biden administration’s deadline of March 15th to issue a new emergency temporary standard for COVID-19 in the workplace, but the group still plans to issue an ETS in April. Due to the granted extension,…

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Commercial Lending as the COVID-19 Crisis Subsides

Recorded 4/20/2021 | Webinar  Recording: Commercial Lending as the COVID-19 Crisis Subsides As the COVID-19 crisis lessens, loan forgiveness for Round 2 of the PPP has started. What are commercial lending departments focused on? Join us for this on-demand webinar to hear insights and observations from a panel of industry professionals, and learn about CLA’s seamless tools for relieving…

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An Update on COVID-19 Relief Programs

Thursday, April 15, 2021 | 3 – 3:30PM ET Virtual Webinar Register Now CLA professionals discuss the American Rescue Plan and its impact on states and governments, PPP and ERC interplay, and newly approved IRS write-offs for business meals. Register now! Speakers: Chris Rogers, Principal Christine DiMenna, Director  Rachael O’Leary, Manager

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